In 2011, Major League Fishing (MLF) made professional fishing available to enthusiasts and casual viewers alike through linear programs on the Outdoor Channel. Since that time, they’ve grown into the largest tournament-fishing organization in the world, hosting over 250 events and engaging more than 30,000 participants each year.
Challenge: From the outset, MLF had one mission: to present the sport of competitive professional bass fishing in a way that the viewing public had never seen. They aimed to position competitive fishing on a par with major sports organizations such as the NFL, MLB, PGA, NASCAR, and so on. To accomplish this, MLF needed to expand their league into digital.
Solution: MLF launched a series of events that brought together anglers from different leagues to compete in their cup tournaments. But there was still one thing missing—they didn’t have a league of their own. That’s when they reached out to Bass Pro Shops and other sponsors to discuss officially starting one.
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