Optimize Outreach to Drive Engagement: Correlating UTM Parameters with Viewer Behavior

Discover how to transform your audience engagement strategy by combining the power of UTM tracking with video insights. In this webinar, you’ll learn:

• How UTMs and video work together for more actionable insights
• Best practices for integrating UTMs into your video engagement strategies.
• How to implement these insights within the Brightcove platform.
• A marketing practitioner’s approach to interpreting the data for better outcomes.

Leave this session with a clear understanding of how UTM data connects your marketing efforts to video success and actionable steps to increase engagement. Don’t miss the chance to elevate your video marketing game!