Birghtcove offer two options to share your content to social platforms and depending the options used you will have native playback on the social platform’s player or a link to watch the video in your website.

• Using the Social module, you share the video directly to the social network channel (YouTube, Facebook, X, Instagram and LinkedIn) and it will be reproduced in their native players - Find more information here https://studio.support.brightcove.com/social/index.html
• Using the Social player plugin, you will share a link to the web page where the video is embedded and your user will be redirected to your site to what the video, find more information here https://studio.support.brightcove.com/players/appearance/configuring-social-properties-player.html