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Do you leverage UTM parameters in your video data strategy to correlate things like marketing campaigns or social sources to video views?

  • January 30, 2025
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Megan Felz
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Hi Everyone! You might have seen our first webinar of the year scheduled for Feb 12: Correlating Video Engagement to Marketing Data. Ahead of this session, we’d love to hear from you - whether you’re an enterprise organization, a publisher or focused on in-app experiences: Do you leverage UTM parameters in your video data strategy to correlate things like marketing campaigns or social sources to video views? Why or why not?

Share your responses below.