Thank you to everyone who attended our webinar ‘Navigating Media Insights: A Deep Dive into Insights Vs Analytics’! The session recording along with the deck can be found below.
Main Learnings from the Webinar:
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Importance of Combining Analytics and Insights:
- Use analytics for immediate, detailed monitoring and troubleshooting.
- Use insights for strategic, high-level decision-making and long-term planning.
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Strategic Content Release and Audience Engagement:
- Identify optimal times for content release based on historical data and audience behavior.
- Use engagement insights to understand and improve viewer engagement throughout the audience lifecycle.
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Metrics and Tools for Content Performance:
- Utilize attention index, service rating, and engagement index to assess content performance and viewer retention.
- Explore the Content Explorer tool to identify relationships within the content library and recommend related titles.
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Audience Segmentation and Marketing Campaigns:
- Leverage segmentation tools to target specific audience groups for marketing and re-engagement campaigns.
- Integrate with CRM and marketing platforms to streamline campaign management and improve effectiveness.
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Optimizing Subscriber Growth and Retention:
- Analyze subscriber growth, marketing campaign impact, and churn rates to optimize service offerings.
- Utilize conversion breakdown charts to identify high-yield campaigns and improve lifetime value predictions.
Appendix