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Thank you to everyone who attended our webinar ‘Navigating Media Insights: A Deep Dive into Insights Vs Analytics’! The session recording along with the deck can be found below.

Main Learnings from the Webinar:

  1. Importance of Combining Analytics and Insights:

    • Use analytics for immediate, detailed monitoring and troubleshooting.
    • Use insights for strategic, high-level decision-making and long-term planning.

  2. Strategic Content Release and Audience Engagement:

    • Identify optimal times for content release based on historical data and audience behavior.
    • Use engagement insights to understand and improve viewer engagement throughout the audience lifecycle.

  3. Metrics and Tools for Content Performance:

    • Utilize attention index, service rating, and engagement index to assess content performance and viewer retention.
    • Explore the Content Explorer tool to identify relationships within the content library and recommend related titles.

  4. Audience Segmentation and Marketing Campaigns:

    • Leverage segmentation tools to target specific audience groups for marketing and re-engagement campaigns.
    • Integrate with CRM and marketing platforms to streamline campaign management and improve effectiveness.

  5. Optimizing Subscriber Growth and Retention:

    • Analyze subscriber growth, marketing campaign impact, and churn rates to optimize service offerings.
    • Utilize conversion breakdown charts to identify high-yield campaigns and improve lifetime value predictions.

Appendix

 

Adding the questions from the session here, along with the responses:

1. What specific KPIs can Analytics help us track in real time?

  • Answer: Analytics allows for real-time tracking of KPIs such as concurrent viewership, top titles within the past hour, and the geographical origin of viewers. Additional KPIs, like video impressions and play requests, are available within two to four hours and provide deeper insights into play rate, video bandwidth, and performance across different browsers. devices and players.

2. Which CRM platforms does Brightcove currently support?

  • Answer: Brightcove supports several CRM platforms, including Salesforce Sales Cloud, Marketo, Eloqua, HubSpot, Braze, and BlueShift. It also supports custom S3 buckets for AWS accounts. A comprehensive list of integrations can be found in the custom data platforms section within the video cloud tool.

3. What kind of metrics can be tracked through these integrations?

  • Answer: Metrics that can be tracked through these integrations include attention index, top 10 videos watched in the past three months, aggregated viewer summaries, and event-based data. These metrics help understand viewership patterns and provide granular details about viewers and their interactions with multiple videos.

4. What kind of actionable recommendations can be expected from Insights, and how frequently are they updated?

  • Answer: Insights provide actionable recommendations on improving library engagement, summarizing viewership, identifying trends, and patterns. These recommendations are available within 24 hours of data collection, ensuring timely and accurate insights for decision-making.

5. How well do the KPIs available through Insights align with industry standards?

  • Answer: Brightcove provides benchmarks within the Audience Insights product, which allow users to compare their key attributes against industry standards. These benchmarks offer a baseline to evaluate performance against peers in the industry, including insights on active subscribers, seasonal trends, and overall performance metrics.

6. What resources are available for further learning and strategic planning?

  • Answer: Various resources, including webinars and videos, are available to help users leverage data for strategic planning. Specific webinars on topics like the web-based Brightcove editor and inclusive live events are scheduled. Additional resources on creating custom fields and setting categories for video titles are also provided in the appendix section above.

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