Our customers and their success stories are incredible – so incredible, in fact, that we feel compelled to share them.
Why? Because the exposure you get can multiply your company’s impressions exponentially and raise its visibility in exciting new ways. That’s the reason we created our Customer Reference Program: to give you a platform for the stories you have to tell.
Through the program, we will identify opportunities to share information about your company and how you work with Brightcove. Once you agree, we’ll do all the legwork (with zero cost to you).
Participation is easy, completely voluntary, and as we mentioned, free. We will do everything to minimize the demands on your (and your colleagues’) time, and of course, we will get your sign-off before releasing any information.
Telling your story can take a variety of forms
Peer-to-peer conversations: Share your perspective one-onone with organizations that may be evaluating our solutions. And if you want to learn more from another customer about a particular solution or approach, we will put you in touch and facilitate the conversation.
Case studies: Case studies are compelling storytelling. All we need from you is a one-hour interview, and we will deliver a two-page professionally written case study.
Video testimonials: As you know, video packs a punch, and we encourage you to highlight your company with a video profile. We will do an in-person interview that we will shoot and edit to create your testimonial.
Press and media: Leveraging our strong network of media outlets just makes good sense. Press releases and other industry-specific media opportunities are great tools for sharing best practices, getting exposure, and showcasing your business. And social media opportunities are nearly limitless.
Analyst activities: Industry analysts are always interested in real-world information. We will facilitate a confidential dialogue with analysts if you would like to provide your perspective on our products and services.
Presentations: We encourage speaking at industry events and webinars as a way to establish yourself and your company as thought leaders. A Brightcove subject matter expert (SME) will work with the presenter to create a presentation that’s polished and persuasive.
Award nominations: We will submit award nominations on your behalf as recognition for your achievements and validation of your strategies. Preparing a nomination will simply require us to interview you
Sharing your real-world stories will benefit your company in a number of ways
Visibility You will have more opportunities for media exposure and social media involvement, creating a broader presence in the marketplace. We are interested in anything related to your company’s successes, and remember, we will do all the heavy lifting.
High-profile positioning Sharing industry knowledge, specialized expertise, or innovative approaches will raise your (and your company’s) profile as a thought leader or SME. We will be looking for speaking opportunities at trade shows and influential industry events.
Networking Want to connect with other Brightcove customers when you need firsthand information? We’ll put you directly in touch with the right people to discuss best practices, specific solutions, or product experiences.
We’re excited about the Customer Advocacy Program and can’t wait to begin putting your success stories to work! If you want to participate, simply join the group and I will get in touch with you.
