Thank you to everyone who attended our webinar ‘Boost Marketing with Video Data and MAP/CRM Integrations’! The session recording along with the deck can be found below. For any questions, please post in comment section.
Main Learnings:
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The Impact of Video in Marketing Automation
Integrating video into marketing strategies enhances engagement and drives better results, making it a powerful tool for reaching and converting audiences. -
Enhanced Viewer Identification and Engagement
Brightcove enables viewer identification through tools like lead forms and SSO connections. This data helps segment audiences by engagement level, location, or preferences, improving targeting and personalization. -
Integration with Marketing Automation Platforms (MAPs)
Brightcove integrates seamlessly with MAPs like Eloqua, HubSpot, and Salesforce. Data such as viewing behavior and lead forms can be automatically synced to inform campaigns, lead scoring, and audience segmentation. -
Advanced Tracking and Reporting Features
Tools like the Attention Index and custom objects track detailed viewer behavior, such as percentage watched, watch duration, and UTM parameters. These insights refine content strategies and optimize marketing efforts. -
Streamlined Workflow for Video Campaigns
By using preconfigured players and templates, Brightcove automates adding interactive elements like lead forms to videos. This minimizes manual effort while ensuring data is consistently captured and transferred to MAPs.
