Webinar Recap: Optimize Correlating UTM Parameters with Viewer Behavior

Thank you to everyone who attended our webinar, "Optimize Outreach to Drive Engagement: Correlating UTM Parameters with Viewer Behavior"!

We hope you found the session valuable and enjoyed hearing from our in-house marketing experts ​@Mariana Espinosa about how we approach this at Brightcove. You can access the session recording and slide deck below.

If you have any questions, feel free to drop them in the comments—I’d be happy to answer!

Key Takeaways:
✅ Ensure UTM parameters are properly set and maintained
✅ Optimize marketing strategy based on high-engagement videos (via the video engagement funnel)
✅ Continuously test and iterate on campaigns
✅ Use video data to validate spend and improve results