I used the Analytics module to check the daily_unique_viewer metric for a specific video during January. When I run the report for the full date range (1/1/2025–1/31/2025), it shows 5 daily unique viewers.
However, when I run the same report broken down by each week in January, the cumulative total is only 2 daily unique viewers. Why is there such a discrepancy?
Also, is this metric intended to represent an average per day or the actual count of unique viewers?
My stakeholder needs to know how many people viewed the video overall. Is there a better metric or method to get this information?
Thanks in advance for the help.