Quick Q to the group. Assuming we all have videos on our website to build engagement and ultimately driving pipeline, how many of us take the viewing data, identify the the account (or even the person) viewing the content and then personalize some sort or marketing campaign or outreach accordingly.
I’m curious 1) how widespread this use case for video analytics? 2) which data or analytic is most useful when justifying the effort of a personalized follow-up?
Theo
+2I’ve been using the video analytic data for many projects. How widespread the use cases are depends on the video strategy, and you also need to define the key metrics that most suitable for the business/product. Some sample to be considered are popular/trending video, video recommendation, custom reports, and many more.
And to answer your second question, perhaps you can use the “viewer” dimension, here’s the documentation: https://apis.support.brightcove.com/analytics/dimension-guides/dimension-viewer.html
I’ve been using the video analytic data for many projects. How widespread the use cases are depends on the video strategy, and you also need to define the key metrics that most suitable for the business/product. Some sample to be considered are popular/trending video, video recommendation, custom reports, and many more.
And to answer your second question, perhaps you can use the “viewer” dimension, here’s the documentation: https://apis.support.brightcove.com/analytics/dimension-guides/dimension-viewer.html
Thanks
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